PartyGaming/Bwin merger could spawn a virtual Vegas

Shuffle up and wheel and deal
Shuffle up and wheel and deal

The proposed merger between PartyGaming and Bwin could result in the ultimate high-stakes game with online poker market the first prize.

If rumours are not actually all talk and no trousers for once and the merger goes ahead then the new company would become the online equivalent of the Bellagio or Ceasars Palace.

What’s more, other sites like 888, Sportingbet, and Playtech would have to find partners to pool their chips together and weed out the smaller sites that are chipping away at the profits.

And we thought they were tying to stop the sharks from eating the fish…? Read more.