Austria may not have qualified for the World Cup this summer, and will, by now, be pissed off by neighbours Switzerland yodeling on about how they beat the World champions Spain, but on the eve of the new season they at least have something to cheer about. Tipp3 have been announced as the new sponsors of the Austrian Bundesliga, which will see the competition renamed ‘Tipp3 Bundesliga, powered by T-Mobile.’ Two title sponsors? Now that’s just plain greedy if you ask me. Read more.