UK-listed online betting exchange Betfair has inked a new betting partnership with Sunderland AFC.
The deal marks the second English Premier League tie-up Betfair has inked this month, following its three-way deal with Aston Villa and rival bookies Bet365. The Sunderland deal will see Betfair act as the team’s official UK betting partner, allowing the Betfair logo to be splashed liberally on LED screens at the Black Cats’ Stadium of Light, as well as appearing on interview backdrops.
Betfair PR man Stephen Mault called Sunderland “a club with great heritage” and looked forward to “growing a successful relationship over the course of the coming season.” Sunderland commercial director Gary Hutchinson logrolled back, claiming to be “absolutely delighted” to be able to cash Betfair’s check, which he said would help “strengthen our stature both on and off the pitch.”
Meanwhile, over on the continent, Malta-licensed online bookmakers Tipwin have inked an official exclusive betting partnership with German Bundesliga side Hannoverscher Sportverein von 1896 (Hannover 96). The one-year deal is Tipwin’s first Bundesliga tie-up and will see the company enjoy major signage in the team’s HDI Arena.
Tipwin managing partner Ivica Batinc said the “very powerful advertising package” with Hannover 96 would enable the company to “further expand our regional and national brand awareness.” Tipwin has 40 retail betting shops in the Hannover region out of a total 180 shops across Germany.
Hannover 96 president Martin Kind called Tipwin a “young, emerging supplier in the German sports betting business” that was “deliberately chosen” as the club’s betting partner. So, unlike Betfair, who presumably got wasted at a pub one night and woke up in an alleyway wearing only a Sunderland jersey and a jockstrap and holding a beer-stained deal memo.
