Metric Gaming
has found a new partner that could help expand its operations into Central Europe, opening up a whole new market for the sports betting services provider. The firm has signed a partnership deal with gaming operator Hattrick Sports Group, which has a strong foothold in the Central European region.
The two companies agreed on a licensing deal that would allow Metric Gaming to integrate its flagship SuperLive products into Hattrick’s gaming platform. Not only would this create a more diversified gaming offering for Hattrick’s customer base, it would also help Metric Gaming tap into a market that can aid in expanding its business tentacles.
Metric Gaming President and Chief Executive Officer Peter Bertilsson expressed high expectations that the partnership between Metric Gaming and Hattrick Sports Group would be “a successful one for us both.”
“Hattrick prides itself on staying at the forefront of gaming innovation and technology, so offering SuperLive was an easy choice,” Hattrick CEO Carsten Sandberg said in a statement. “We are excited to be working with Metric and eager to see what our companies can do together.”
LEANDER GAMES INKS BETSSON DEAL
Meanwhile, online gaming software provider Leander Games has signed up with Betsson to offer its casino content to the Swedish operator’s customer base. Leander will integrate its proprietary content onto Betsson’s sites through its LeGa open gaming platform. This content integration will also include third-party development partners, including Core Gaming and Nektan.
The deal allows Leander to update and modernize seven of the most popular games Betsson acquired in a separate deal with Dutch-facing operator Oranje Casino last year. The games will eventually be re-released on the LeGa platform, ensuring that Dutch customers migrating into the Betsson platform will continue to enjoy the same games they played on Oranje Casino.
“As a very successful operator, they are not short of gaming options,” Leander CEO Steven Matsell said in a statement explaining the partnership with Betsson. “But we now have a portfolio of great performers developed by some of the best games suppliers around.”
Leander continues to embark on a rapid expansion phase that has seen it partner with a handful of high-profile operators, including Full Tilt, Paddy Power, Betfair, and Vera&John.
