New Jersey online gambling revenue ties record in September


new-jersey-september-online-gambling-recordNew Jersey’s online gambling revenue matched its previous monthly revenue record in September, thanks in part to cross-sell from online sports bettors.

Figures released Tuesday by the New Jersey Division of Gaming Enforcement (DGE) show the state’s licensed online gambling operators generated combined revenue of $41.1m in September, the same figure as August’s result, and nearly three-fifths higher than September 2018’s total.

The state’s beleaguered online poker market managed to avoid a repeat of September 2018, which set a monthly record low with just $1.61m in revenue. However, September 2019’s poker tally was a mere 1.8% higher at $1.64m, so best keep your funeral suit pressed. Year-to-date poker revenue is down 2.1% to just under $16.1m.

The online casino vertical had its usual solid showing, rising 63.6% year-on-year to $39.5m, no doubt aided by the record traffic that the new NFL season brought to New Jersey’s online sports betting sites. For the year-to-date, online casino revenue is up 57% to $322.95m, representing 95.2% of the state’s online gambling total.

The Golden Nugget’s market-leading online casino site continued to set the pace with a new high of $15.64m in September, up 68.5% year-on-year and beating the site’s previous record (set in August) by over $600k.

Resorts Digital Gaming – under whose umbrella you’ll find DraftKings, Fox Bet, and Resorts’ own casino site – reported a new monthly record of $8.93m in September, up 160.3% year-on-year and eclipsing its previous best of $8.5m set this March. Around $501k of September’s total came via poker.

Third-place went to the Borgata family of sites, which shot up 52.5% to $6.96m, of which $421k came via poker. Caesars Interactive Entertainment reported September’s best poker tally at $716k, but its $3.95m overall revenue represented a 5.1% decline from September 2018. The Tropicana’s casino-only site was also in negative mode, falling 2.4% to $3.26m.

The state’s online casino newcomers each posted solid year-on-year improvements, with the Hard Rock Atlantic City up 189.7% to $1.88m (although this was down from $2.13m in August) while the Ocean Casino Resort was up 59.7% to a more modest $517k.

A little further north, Delaware’s online gambling market also had a solid September, generating combined revenue of just under $385k, around $71k higher than 2019’s previous high-water mark set in May. Video lottery games claimed $192,750 of September’s total, with table games not far back at $171,156, while the poker vertical contributed only $21k.