Landmark Partnership is first to align casino with both an NFL and NBA team
New Orleans, December 20, 2018 – Today, Saints and Pelicans President Dennis Lauscha joined with Caesars Entertainment Chief Experience Officer, Michael Marino and Harrah’s New Orleans Assistant General Manager, Kathryn Jenkins to announce that Harrah’s New Orleans will be designated as “An Official Casino Partner of the New Orleans Saints” and “A Proud Casino Partner of the New Orleans Pelicans.”
The multi-year partnership, beginning in 2019, brings together three notable New Orleans entertainment brands. The partnership includes unique opportunities for Harrah’s to bring the Saints and Pelicans experience to life. By doubling down on the Saints, Harrah’s will be able to develop customized experiences, in game features, a Saints branded area on property and be designated as an official post-game destination.
“We are proud to align ourselves with a brand such as Harrah’s New Orleans Casino that is an industry leader not only nationally but on a local level as well,” said New Orleans Saints and Pelicans President Dennis Lauscha. “Located in the Heart of Downtown New Orleans, Harrah’s vision for development and commitment to the city mirror that of the Saints and Pelicans and we could not be happier about this partnership.”
“We have been entertaining guests and our community in New Orleans for almost twenty years.” said Kathryn Jenkins. “With this partnership Harrah’s continues our commitment to our local teams and becomes an essential part of the game day experience. From activations, to memorable events, fans of the Black and Gold will be able to call Harrah’s New Orleans their game day headquarters.”
Professional sports and world class entertainment has always been a core value of Caesars Entertainment, the parent company of Harrah’s New Orleans.
“This announcement, along with our previous announced partnerships with the Las Vegas Raiders, the Baltimore Ravens, the Philadelphia 76ers of the NBA and the New Jersey Devils of the NHL, demonstrates Caesars’ strong commitment to the professional sports fan experience” said Michael Marino. “New Orleans has a rich heritage in sports, and we are excited to further enhance the game day experience. We look forward to many exciting seasons.”
About Harrah’s New Orleans
Harrah’s New Orleans Casino opened in October 1999 on Canal Street in the heart of downtown New Orleans, just steps away from The French Quarter. It is the area’s only land-based casino with more than 115,000 sq. ft. of gaming, including more than 1,500 slot machines, 125 table games and a 20-table poker room. In 2006, Harrah’s New Orleans opened a 450-room luxury hotel, located on Poydras Street adjacent to the casino. Harrah’s New Orleans is part of the Caesars Entertainment Corporation with 47 casinos in 13 U.S. states and five countries. For more information, please visit harrahsneworleans.com
About Caesars Entertainment Corporation
Caesars Entertainment is the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com/corporate.
Harrah’s New Orleans
Marketing Communications Manager
New Orleans Saints
Corporate Communications Manager