BUSINESS

NetEnt set to enter Denmark through Mr Green

TAGs: Denmark, Mr Green, netent

NetEnt is now in Denmark. According to a company announcement, the gaming operator has struck a deal with Mr Green, which will offer all of NetEnt’s products to customers in the country. It is the first time NetEnt has been able to get its foot in the door in Demark.

NetEnt set to enter Denmark through Mr GreenNetEnt’s Live Casino products, including Common Draw Blackjack, Standard Blackjack and Live Roulette, will be available to Danish players. Mr Green is also preparing to launch NetEnt’s Live Beyond Live games, a fully-customizable, multi-table casino offering.

According to NetEnt Managing Director Henrik Fagerlund, “We are proud to have launched our games in the Danish market and Mr Green is the perfect partner to do it with. Mr Green has a strong presence in Denmark and I’m certain that their players will enjoy our games and the features they bring.”

NetEnt Live has seen several important advances this year. It has signed a number of key supply deals, most notably with Churchill Downs in New Jersey and with Veikkaus, the national gaming operator of Finland. It has also signed an agreement with William Hill to deliver its Live Casino portfolio.

Those deals, coupled with a few more, have helped the company see gains in its revenue. In October, it reported third-quarter revenue of $49.2 million, an 11% increase over the same quarter last year. Earnings increased by 16.7% and after-tax profit was up by 9%.

NetEnt has also introduced a new sports betting widget. The widget is a first for the gaming industry and allows players to place bets on sports while playing live casino games at the same time.

Mr Green CEO Antoine Bonello said of the new deal, “Live Beyond Live has given us the opportunity to provide our customers with a unique live casino experience that is a cut above the rest. We have seen great traction in the markets where Live Beyond Live is being offered and it’s a natural step to extend this to the Danish Market. This will complement further our already strong proposition in this region, consolidating further our presence, almost a year after the MrGreen.dk launch in December 2017.”

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