International online gaming brand, Bodog, is hugely proud to announce that they will be a master sponsor of the Copa do Brasil in a seven figure dollar deal. The competition is the most significant club competition in the region – similar to FA Cup in the UK. Bodog already has a long history of major sponsorships in Europe with English Premier League clubs like Arsenal FC and West Bromwich Albion but this is their first Brazilian soccer-based marketing venture.
Sergio Campos,Partner& Director,Klefer: “Becoming a Master Sponsor of Copa Continental do Brazil, opens up Bodog to a huge and relevant audience in the region. We are thrilled to have the opportunity to work with such a creative and daring brand like Bodog.
Spokesman for the Bodog brand, Ed Pownall, added: “There’s no doubt that the Brazilian market is the ‘next big thing’ in our industry and we wanted to launch our brand into the region with a really big splash and quickly identified the Copa do Brasil as the perfect vehicle.”
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