In this interview with CalvinAyre.com’s Becky Liggero, Karolina Pelc of LeoVegas talks about their new offering, which is touted to be a big industry first in product development.
The gambling industry is a dog eat dog world – one day, players are head over heels over a certain offering, the next they are ditching it for a newer product.
In order to stay ahead in the business, firms must satisfy customers’ needs better than the products of their competitors. That’s why companies conduct thorough research on such needs, and generate ideas and solutions that can best satisfy them.
LeoVegas, which is the largest live roulette selection operator in the world, is no stranger in coming up with offerings in order to maintain their good standing in the industry. Karolina Pelc, head of LeoVegas’ Live Casino, said they always try to innovate their products to better serve their players in the future.
Just recently, Pelc said the company has resolved the quandary of allowing players to deposit money without leaving their seats at the table. This, according to Pelc, was a big industry first in product development.
“The whole challenge with live casino is the players want to act in a spur of the moment. To date, when you leave the table on blackjack it means quite often that you would lose your seat because sitting is limited,” Pelc told CalvinAyre.com. “What we’ve done, with close cooperation with Evolution Gaming, is build the deposit into the game interface so that when you run out of funds it is just a matter of one click, seamlessly updating the balance without having to reload any page and you money is in your wallet and you are there without losing your sit, ready to continue to play.”
Aside from introducing these new feature, LeoVegas also launched other products that will pique the interest of both old and new players.
Pelc said their group introduced Live Casino vertical and Chambre Separee in June 2016, as well as Lucky Streak, which is one of the new comers in the market. She added that they also now have NeTent on mobile and on desktop, as well as authentic gaming on top of existing evolution.
“I think all that happened in the last six months gave us so many touch points to communicate with our customers, which is great. Having a multiple supplier strategy brings that advantage. Everybody that has something unique that they bring to the table. If you couple it with the efforts from our marketing team, we recently run a ‘Red or Black Cab’ campaign, which you could see advertised on branded London cabs driving around London,” Pelc said. “This just shows all the buzz and the excitement and how passionate we are. I think the industry is beginning to notice that we are doing something a little bit different. We our table here with two chatter dealers, showcasing the Celebrity Blackjack concept. We will be having an appearance from Leicester Tigers, who’s our sponsored Rugby team, to kind of add to the celebrity appearance on the blackjack table. I’m just excited with everything that has happened so far, and everything that we are still planning to do.”