28th March 2017, London – Playtech BGT Sports, the leading provider of omni-channel sports betting solutions, has extended its Self Service Betting Terminals (SSBTs) agreement with BoyleSports for another four years.
As part of the deal, Playtech BGT Sports will supply an initial 325 terminals to the Irish operator, taking the total number to over 600 across their 220-strong estate with more to follow. The deployment of machines is expected to be completed by mid-April.
The majority of the machines are Playtech BGT Sports’ state-of-the-art widescreen Storm terminals that are supplied with its proprietary market-leading sportsbook software.
Jenna Boyle, Head of Retail at BoyleSports said: “The Playtech BGT Sports betting software product is now a fundamental part of our retail strategy. It supports in the delivery of incremental turnover and a strong margin.
“With this in mind, we look forward to working with Playtech BGT Sports to continue the ongoing success and development of its product within our estate.
“Furthermore, we wanted to ensure our customer proposition is always relevant and topical. To that end, extending our SSBT estate, with the addition of an ongoing product development roadmap with new software and content features such as Racing Post and back end bonus improvements, will give us a genuine point of differentiation against the competition.
“Align this with Playtech BGT Sports’ ability to constantly evolve its product proposition and it was an easy decision to make.”
John Pettit, Managing Director for UK, Ireland, Asia, and Australia, Playtech BGT Sports, said: “We are delighted BoyleSports has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across their shops in Ireland.
“BoyleSports is very important for us and has been quick to lead the way in the rapidly-developing Irish market, where SSBTs are increasingly significant to betting shop customers.”
For more information on this press please or to arrange an interview with John Pettit contact Square in the Air on 0203 586 8272 or [email protected]
About Playtech
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech BGT Sports was created in 2016, following the acquisition of Best Gaming Technology and integration of other Playtech businesses into one sports division. Founded in 2005, BGT has been at the forefront of retail technology in the betting and gaming industry ever since. Its self-service betting terminals provide an automated wagering experience to customers in a variety of countries around the world. The terminals deliver a comprehensive variety of broadcast, data, and pricing models that are flexible enough to allow Playtech BGT Sports’ many operator partners to integrate their own pricing feeds and liability management practices into the system. Playtech BGT Sports offers products and services across both land-based and digital platforms and has a global footprint spanning four continents and multiple languages. For more information about Playtech BGT Sports please visit www.best-gaming.com
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
www.playtech.com
About BoyleSports
BoyleSports was founded in 1989 by current owner and CEO, John Boyle. With 220 betting shops across the country employing 1,500 people, BoyleSports is Ireland’s largest independently owned bookmaker. In addition to a growing retail presence BoyleSports has one of the fastest-growing mobile web and App presences in Ireland and the UK, which has grown exponentially over the past year. For more information about BoyleSports please visit www.boylesports.com.
