Playtech launches first-of-its-kind Omni-channel game

Playtech launches first-of-its-kind Omni-Channel game

Tiki Paradise rewards customers as they unlock enhanced features in-shop, online and on mobile

London: February 6th 2017 – Playtech, the world’s leading gaming content and software, systems and services supplier, has launched a spectacular new slot game that rewards customers with unique enhanced experiences, features and bonuses through the use of Omni-channel play.

Launched across all channels and devices exclusively with Coral this week in more thaPlaytech launches first-of-its-kind Omni-Channel gamen 300 shops and in all 1800 UK outlets later this month, Tiki Paradise is a true Omni-channel game that rewards players as they unlock enhanced features and functionality by playing in-shop, online and on mobile.

Tiki Paradise is a five-reel, 10 win-line slot game with wins awarded when three or more symbols are in view from left to right. Features include:

• ‘Wild Nights’ feature triggers randomly for a stacked wild reel and also includes the possibility of a ‘Win Shuffle’ which enhances a player’s win by shuffling the reels
• Three ‘Free Spins’ scatter symbols trigger 10 free spins
• A wild symbol substitutes for all symbols except for the Free Spins scatter symbol

Made possible due to Playtech’s cutting-edge platform technology and unified system that enables cross channel play, customers in-shop, for example are rewarded with an extra ‘Wild Nights’ feature if they use Coral’s Connect card.

If they then play online or on mobile within the next 14 days they can unlock a further two free games features to choose from when in the free spins bonus.

The journey is complete if a player then plays in-shop in order to enjoy the full choice of five features in the retail game as well as having it online.

As long as the player returns to play again on either channel (online or retail) within 14 days, the features will remain unlocked.

Shimon Akad, COO, Playtech, said: “I am extremely proud to have launched Tiki Paradise. Playtech is showing exceptional innovation. It is a first-ever Omni channel content launch and Playtech’s newest and smartest addition to our Playtech ONE platform.

 “The Playtech ONE platform is the first to allow these types of enhanced rewards and free spins features across retail and online domains – delivering a single coherent user experience across retail, online and mobile to ultimately supply our operators with the leading technology in the gaming industry.

 “The game is equally beneficial to the licensee as it both increases Coral Connect Omni-channel signs ups and incentivises Know Your Customer (KYC) with less anonymous play and more responsible gaming,” Akad added.

 Mark Kemp, Product Director, Ladbrokes Coral, said: “This is a first of its kind and we’re delighted to be announcing it exclusively in partnership with Playtech. Not only will our Coral Connect customers find Tiki Paradise incredibly engaging and great fun to play, it enables us to develop and launch further integrated Omni-channel content that significantly increases the gaming experience for players who play slots in our shops and on mobile.”

About Playtech

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

For further information contact:
Playtech plc
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Bell Pottinger

James Newman, Head of Investor Relations
+44 (0)20 3772 2500

Bell Pottinger
David Rydell / Olly Scott / David Bass
+44 (0)1624 645954