Gala Coral Group’s primary sports betting brand Coral has unveiled a new in-house sportsbook front end.
The new Coral sportsbook front end, which sits on the OpenBet back end, is intended to marry Coral’s various digital channels with a single technology. Smartphone and tablet options are already using the new in-house product, with desktop expected to follow in a couple months.
Coral Interactive sportsbook director Keith O’Loughlin says the new front-end is “slicker” than the previous offering. The in-house control will give Coral the capacity to “significantly accelerate our product innovation and it also gives us the flexibility to deliver a richer customer experience.” The bespoke front-end even adds some new features, including football visualizations and lottery betting.
Not to be outdone, Gala Coral’s top bingo brand has introduced a new Side Bets feature it hopes will liven up the game for fans.
Last week, GalaBingo.com announced its new Side Bets feature, which allows players to place proposition-style wagers on which ball will trigger the full house call.
Four types of wagers are offered, including odd/even number, high/low (over/under 45), pairs (if the ball is numbered 11, 22, etc.) and the color of the ball. Odds vary depending on the wager but the options are currently only available on 90-ball games.
This isn’t the first time GalaBingo has attempted to shake up its offering, but hopefully this effort proves more durable. In 2014, GalaBingo announced a female-friendly Flutter betting product that offered novelty wagers on events like game shows, but the product was scrapped earlier this year after failing to attract a significant audience.
