According to stats published by Italian gaming news agency Agimeg.it, online sports betting turnover in the six months ending June 30 totaled €1.92b, up nearly 50% from the same period last year. Overall online and land-based sports turnover was up 28.5% year-on-year to €3.5b.
The online wagering surge reflects recent tax changes, the introduction of new betting options and new betting operators, including market leader Bet365, which handled sports wagers of €687.3m, more than three times the €197.6m handled by its closest online competitor, Gala Coral Group’s Eurobet brand.
Four other operators scored over €100m, including domestic operator Sisal (€144.5m), William Hill (€140.3m), Snai-Cogetech (€133.5m) and the newly fused Paddy Power Betfair (€106.8m). Italian operator Better-Totosi narrowly missed out on this nine-figure club with €98.4m.
Italy’s online casino revenue grew 36% year-on-year to €208.9m, of which 11.75% was claimed by Lottomatica. Sisal was well back at 8.7%, while William Hill earned 6.9%. Despite having only launched its online casino vertical in May 2015, PokerStars scored an impressive fourth-place finish with 6.33%, just edging out Bwin Italy’s 6.3%.
PokerStars utterly dominated the online poker tournament charts, controlling nearly 72.5% of the market. Lottomatica ranked a very distant second at just 6.55%. The overall online tournament market was worth €36.8m in H1, down 3.3% from H1 2015 and the slide is accelerating, going from €7.1m in January to just €5m in June.
Stars had a slightly less firm but no less dominant grip on the poker cash game market, which was worth €37.9m in H1, down from €44.7m last year. Stars’ share was 48.2%, well ahead of runner-up People’s Poker at 7.38%, who just managed to stay ahead of Lottomatica’s 7.34%.