Monday, 9 May, 2016 – Ladbrokes and SIS have signed an exclusive four-year deal for track and broadcast rights for the Monmore and Crayford greyhound tracks.
The agreement, which takes SIS’ longstanding partnership with Ladbrokes-owned greyhound tracks up to the end of 2020, further enhances the SIS Greyhound Service coverage available to LBOs in the UK and Ireland, and also extends the reach of live greyhound racing online through SIS Stream, the streaming service for bookmakers worldwide.
Paul Witten, commercial director for SIS, said: “We’ve been working with Ladbrokes for more than 28 years and we’re pleased to announce this partnership, which will ensure we take our longstanding relationship to well over three decades.
“We will continue to deliver our high-quality, reliable broadcast SIS Greyhound Services at Monmore and Crayford, while further developing our greyhound offering to include more products and growing online reach. We’re excited for the opportunities ahead for SIS, Ladbrokes and the wider greyhound industry.”
Richard Brankley, head of stadia for Ladbrokes, said: “We’re pleased to be extending our partnership with SIS at Monmore and Crayford, and working closely to promote greyhound racing within LBOs and to online customers.
“Developing the greyhound offering is a high priority for us and, while schedules will remain the same in the short-term, we’re excited for the opportunities that SIS can deliver to ensure that our hugely popular tracks continue to offer industry-leading prize money, along with the security of a long-term deal for trainers and owners.”
SIS (Satellite Information Services Ltd) is a leading supplier of products and services to the online and retail betting markets and has been at the heart of global bookmaking for more than a quarter of a century. SIS delivers multiple channels of live racing, data and commentary from racecourses and greyhound tracks in the UK, Ireland and across the world.
In addition to trusted satellite delivery, SIS has developed its own low latency streaming platform – SIS Stream, which delivers quick, secure and high quality pictures, data and virtual content across the globe.
SIS continues to develop innovative solutions to suit bookmakers at all levels of the industry, and now provides competitive pricing for UK, Ireland and international horse racing, along with greyhounds and other sports via its Trading Services offer.
In late 2015, an innovative new suite of on-demand racing games were launched, offering six times more betting opportunities than regular scheduled virtual products. The portfolio now includes 2D and 3D horseracing, greyhounds, cycling and themed novelty variations.
SIS is proud to be the official data partner of Spanish football, offering live data from more than 2,500 matches covering three leagues, plus two cup competitions per season. Data includes pre-match, in-running and post-match.
For more information about SIS please visit www.sis.tv
Ladbrokes is a world leader in the betting and gaming industry with over 2,700 betting outlets in the UK, Ireland, Belgium and Spain and over 800,000 active online customers.
For more information about Ladbrokes please visit www.ladbrokesplc.com.