BUSINESS

GAN inks tenth social casino deal with mystery brick-and-mortar casino partner

TAGs: gan, Genesis Gaming, social gaming

gan-social-casino-mystery-partnerOnline gambling technology provider GAN has inked a multi-year social casino deal with a new brick-and-mortar casino partner, but it’s not saying who.

On Tuesday, GAN (formerly known as GameAcccount Network) announced that it had inked the tenth US client for its online free-play Simulated Gaming product. Trouble is, the parties are still waiting for local regulators to sign off on the deal, and until they do, GAN isn’t sharing the name of its new dance partner.

GAN did offer a few clues, saying the client operates a “major established casino property generating in excess of $500m in gross gaming revenues annually.” The deal will reportedly continue GAN’s strategy of ensuring “continuing access to the lucrative North Eastern regional social casino gaming market.”

The client is also “situated in a new US state,” which we assume means a state in which GAN has yet to ink a social casino deal, rather than a parcel of upstate New York that will be rechristened Trumpylvania come November.

GAN recently inked a deal to incorporate game content from software stars Genesis Gaming into GAN’s proprietary GameSTACK online gaming platform. The deal will allow GAN’s casino partners the ability to offer their online customers a wider variety of real-money and free-play slots content where applicable.

Last week saw GAN place over 11m shares on London’s AIM Market to new institutional and private investors. The placing represented just under 20% of the existing ordinary share capital and raised gross proceeds of £3.1m, which GAN says it plans to use to further its expansion of social casino and real-money online gambling in the US.

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