Whether you’re an ICE Totally Gaming newbie or a long-time aficionado, downloading the ICE App will come in handy.
ICE Totally Gaming is returning to London Excel on February 2nd to 4th.
2015 marked the sixth consecutive year of growth for what is described as the world’s biggest business-to–business gaming event. Last year, more than 25,000 visitors from 133 different countries attended the event.
As part of the marketing campaign for ICE 2016, Cinebop—the creative studio which won the coveted Association of Exhibition Organisers Innovation Award for its ICE 2015 movie invitation—produced a trailer inviting the gaming professionals to enter the Gaming Technopolis, the surreal, pop-up city which is open to do business for just three days. Technopolis is an annual mecca for gaming professionals drawn from over 100 nations.
The ICE App features a detailed interactive floor-plan to help attendees navigate the Technopolis and keep fully up-to-date with the latest developments through a link to the #ICE2016 social media tag.
Through the App, it is also possible to check the full event schedule, access information on all of the speakers taking part in the ICE conferences and Seminar program, as well as browse the latest product launches and plan personal business meetings with other participants.
“The invitation we have extended to the international gaming community in 2016 is to ‘Enter the Gaming Technopolis’ – the surreal, pop-up gaming city, where connections are made, where ideas flourish and where conversations are all about the future,” said ICE Marketing Director Jo Mayer.
“As the world’s biggest business-to-business industry event continues to develop and expand the frontiers of gaming, so does the importance of providing our stakeholders with a smart piece of technology which allows them to engage with the show and get the absolute most out of what ICE has to offer,” Mayer added.
Download the app by visiting the Apple App or Google Play stores – search for Totally Gaming. For more information you can also visit their website http://www.icetotallygaming.com/.
