Live dealer online casino specialists Evolution Gaming have inked an exclusive deal with Genting Alderney‘s online gambling site.
Genting Alderney, a division of Malaysian land-based casino operator Genting, launched its Genting Bet online gambling site in January 2014. It soon added a live dealer casino product courtesy of Comtrade Gaming and Playtech, but on Monday, Genting announced Evolution would be handling all its live dealer activity going forward.
Evolution says the plan is to launch on GentingCasino.com by the end of this month, featuring a full range of Evolution live dealer products – roulette, blackjack, baccarat, casino hold’em, three-card poker and immersive roulette – for desktop, tablet and smartphone devices. Later this year, Evolution will launch a Genting-branded dedicated environment at Evolution’s main studios in Riga, Latvia.
Genting Alderney managing director Peter Nolan said the decision to make a live dealer switch came following a strategic review, which determined that Evolution’s “clear focus on helping operators create meaningful differentiation for their brands” was just what Genting needed.
Evolution’s chief strategy officer Fredrik Osterberg called the Genting deal “a milestone” for his company and promised Genting would enjoy no shortage of opportunities to “further develop their brand, their online presence and their services to mass market and VIP players.”
Genting is the UK’s second largest land-based casino operator behind Rank Group, controlling 40 gaming venues, including the world-famous Crockfords casino in London.