LOS ANGELES, CA – (OCTOBER 14, 2014) – MX Digital today announced the launch of its catalog of celebrity branded digital slot games onto the MX Social Casino App on Facebook.
MX Digital currently develops and distributes waged digital slot games internationally featuring Hulk Hogan, David Hasselhoff, James Dean, Dennis Rodman, MGM’s “Missing In Action” starring Chuck Norris, and recently announced distribution of the newest addition to their catalog “The Blues Brothers,” with waged gaming powerhouse William Hill.
“We have been looking for the right strategy, and the right partner to expand into the social gaming sector for some time,” says Eric Bischoff of Bischoff Hervey Entertainment and co-founder of MX Digital. “We have great brands with partners who have passionate social media fan bases and who are anxious to promote these games with us.”
“As was recently announced, MX Digital has partnered with data and analytics specialist TraffGen who recently announced expansion into the United States and has opened offices in Las Vegas & Chicago. Ike McFadden co-founder of MX Digital said, “TraffGen is a perfect partner. They offer a variety of marketing and technology services to their clients in social, online waged, and land-based casino industries.”
Traffgen CEO Andy Caras-Altas said, “When we entered into our partnership with MX Digital, we were very excited about their plan to leverage the large social media following associated with their library of brands: to provide fans worldwide with the ultimate social casino of slot machines. We believe that high-profile brands, such as those in the MX stable, have a natural fit with the social casino market as players increasingly look to engage with trusted brands in what is an ever-congested market. TraffGen’s marketing & player development tool kit will help power MX’s move into the social space.”
MX Digital joins other leading companies including Caesars Interactive Entertainment, Inc., IGT’s Double Down Casino, Zynga, Wynn Interactive, Foxwoods Interactive and Foxwoods Development Company in the social gaming space.
About MX Digital:
MX Digital is a leading US-based developer and distributor of branded-online-gambling games, with distribution in 26 countries. As industry leaders in game marketing and promotion, MX Digital designs, produces and distributes premium entertainment for broadcasters, brands and intellectual properties. MX Digital has designed, produced, and distributed game content to the largest international game platforms in the US, Europe, Latin America and the Caribbean. The ongoing goal: creating games around these brands while delivering recurring revenue and brand-extension. Key management and shareholders include Ike McFadden (Commercial Director), Ted Lanes (CFO), Eric Bischoff and Bischoff Hervey Entertainment Television (BHE TV). MX Digital is based in Los Angeles and is represented by Creative Artists Agency (CAA). More information about MX Digital can be found at www.mx-digital.com.
Founded by partners Eric Bischoff and Jason Hervey, BHE TV is a turn-key company specializing in the creation and production of television content operating in Burbank, CA and at Paramount Pictures in Hollywood, CA. BHE has created, developed, and produced both television pilots and series for NBC, VH-1, CMT, A&E, E!, Discovery, Nickelodeon, History Channel, Tru TV, ABC Family, FOX Sports, TNT, TBS, Fuse, ABC, WE, Spike, & Playboy TV. Currently, BHE produces hit series, including: The Devils Ride (Discovery Channel), See Dad Run (Nickelodeon) and Hardcore Pawn: Chicago (TruTV).
Traffgen is at the heart of gaming convergence, providing data analytics and marketing technology and services to clients spanning the social, online and land-based casino sectors. Traffgen’s unique convergence platform, The Hub, consolidates raw customer data from multiple verticals to provide a valuable single player view. Its detailed reporting and powerful marketing systems empower gaming companies to implement effective player engagement, retention and development strategies to increase business-wide monetization rates. To find out more about The Hub, please visit http://www.traffgen.com/the-hub/.
MEDIA CONTACT FOR MX DIGITAL:
Alfred Hopton, Triple 7 Public Relations: 310.571.8217 | [email protected]