MX Digital, a leading digital US-based on-line waged and social game developer, today announced that it has reached an agreement with William Hill, one of the industry’s largest distributors of on-line waged gaming products.
Ike McFadden, Commercial Director, MX Digital said, “Placing six of our branded games with William Hill represents the most significant distribution agreement for our company and a major step forward in establishing MX Digital in the marketplace.”
Eric Bischoff, Partner, MX Digital added, “From its inception, our vision at MX Digital was to bring the some of the best known Hollywood brands to the world of on-line waged and social gaming and the opportunity to reach the marketplace with William Hill is exciting for us and for our brand partners.”
The agreement between MX Digital and William Hill Online will include “Missing In Action” starring Chuck Norris; iconic Hollywood legend James Dean; the comic and film franchise BloodRayne; top-rated TV sports property TNA-Impact Wrestling; the controversial NBA Hall of Famer Dennis Rodman’s “Red Slam;” and the recently announced feature film, television and music brand icons, The Blues Brothers.
Will Mathieson, Slots Operations Manager, William Hill said, “We were very pleased with the audience-appeal of MX Digital’s recent David Hasselhoff slot. High profile branded products like these are key to driving successful marketing campaigns and gaining new customers.”