LOS ANGELES, March 25, 2014 — MX Digital today announced an exclusive partnership with Blues Brothers Approved Ventures for the use of The Blues Brothers brand, including the names and likenesses of Jake and Elwood Blues, for on-line gaming properties, with promotional support from Elwood himself, Dan Aykroyd.
Eric Bischoff, Partner, MX Digital, says: “We are really excited to add The Blues Brothers to our catalog of games. As a fan, and having been a part of the television audience when The Blues Brothers made television, feature film and music history, we are very proud to be able to bring this brand to fans around the world in our game formats, and honored to be working with the legendary Dan Aykroydand Judy Belushi (John Belushi’s widow).”
The Company also announced 5 other new games for 2014 which include games with Hollywood legend James Dean, MGM Film’s “Missing In Action” starringChuck Norris, boxing great “Smokin” Joe Frazier, controversial former NBA starDennis Rodman and the successful console game BloodRayne. These games join the already released and highly successful games from MX Digital, which include ones with Hulk Hogan and David Hasselhoff. These announcements come on the heels of MX Digital raising an additional $1.2 million in investment funding from Diamond Investments, located in Los Angeles, CA.
“The Company is now uniquely positioned to expand its offerings through innovative games with great partnerships within the distribution side of our business model,” explained Ted Lanes, CFO of MX Digital. “Adding a powerhouse brand like The Blues Brothers only further enhances our strategy, and adds to the success for our long term funding partners at Diamond Investments.”
“The Blues Brothers is an inextricable thread woven into the fabric of our global culture,” said Panacea Entertainment Chairman/CEO Eric Gardner, who represents the brand on behalf of Dan Aykroyd and Judith Belushi. “What better iconic characters than those rapscallions with hearts of gold, Jake & Elwood Blues, to be emblazoned in the ether on digital slot machines, and what better partners could Judy and Danny ask for than industry leaders MX Digital.”
More information can be found at www.mx-digital.com.
About MX Digital:
MX Digital is a leading US-based developer and distributor of branded-online-gambling games, with distribution in 26 countries. As industry leaders in game marketing and promotion, MX Digital designs, produces and distributes premium entertainment for broadcasters, brands and intellectual properties. MX Digital has designed, produced, and distributed game content to the largest international game platforms in the US, Europe, Latin America and the Caribbean. The ongoing goal: creating games around these brands while delivering recurring revenue and brand-extension. Key management and shareholders include Matias Montero-Product Development, Ike McFadden-Commercial Director, Ted Lanes CFO, and Bischoff Hervey Entertainment Television (BHE TV). MX Digital is based in Los Angeles with offices in Buenos Aires and is represented by Creative Artists Agency (CAA).
Alfred Hopton, Triple 7 Public Relations
310.571.8217 | Alfred@triple7pr.com