Titanbet, the B2C division of online gambling software outfit Playtech, has inked a deal to sponsor the daily betting column in the UK’s The Sun newspaper. Titanbet will feature prominently in both the daily and weekly versions of the column, one of the most widely read of its type in the UK. The branding will appear in both print and online versions, with further opportunities via the newspaper’s social networking channels is currently being explored.
Titanbet spokesperson Russell Yershon said the deal provided “excellent exposure” and “great reach when it comes to execute our launch strategy in the UK.” Titanbet, which recently shifted its UK customers to a standalone Antigua-licensed Titanbet.co.uk site in order to comply with the UK Gambling Commission’s new licensing regime, is run by Playtech subsidiary PT Entertainment Services. The Sun previously had a deal with BetVictor to launch its own SunBets online sportsbook, but the deal fell through after BetVictor changed ownership in May.
While Playtech expands its UK visibility, company founder, controlling shareholder and ‘jailbird pornographer’ Teddy Sagi (pictured) has expanded his London footprint via the purchase of Camden Lock Market. Globes reported that Sagi paid between £70m and £90m to acquire the iconic tourist hub – an acre of property including Buck Street Market and Hawley Wharf – from owner Brockton Capital. In March, Sagi paid around £400m to acquire Camden Stables Market and this week’s deal brings his Camden market holdings to around 12.5 acres.
The deal was made via Sagi’s Stanley Sidings Ltd., which runs Camden Market Holdings Corp (CHMC). CHMC’s UK group property director Mark Alber said the plan was to “look at long term regeneration of the market whilst taking an holistic approach to Camden Town as a whole.” Sagi has had a presence in the Camden Town area for years, striking a deal in 2012 to lease a local office building to Playtech for £750k/year.