SPORTS

Bodog unveils new Ayr United FC kit as sponsorship renewed for fourth year

TAGs: Ayr United FC, Bodog

bodog-ayr-united-kitOnline gaming brand Bodog is happy to announce it has re-upped as shirt sponsors of Scottish League One side Ayr United FC. The deal marks the fourth consecutive year that Bodog’s name has graced the Ayr kit and the respective parties couldn’t be happier that the party will go on for at least another year.

Bodog brand founder (and this site’s namesake) Calvin Ayre issued a statement noting the highs and lows of the relationship, which has seen the team come achingly close to making the Scottish Cup finals while also enduring the pain of relegation. “It’s not easy being an Ayr United fan but, equally, it’s never boring and there’s nothing worse than boring.”

Ayre said he felt “a big year ahead” for the Honest Men, noting that bookies had the club at 20:1 odds to take the League 1 title and vowing that he was “having some of that.” (It should be noted that Ayre acknowledged that his optimism might have had something to do with having imbibed an undisclosed amount of his beloved Hendricks gin.)

Ayr United commercial manager Graeme Miller said it was “great to have a consistent sponsor” backing the club, especially “one that is born out of passion rather than purely financial consideration.” Miller’s view of the field suggests the League is “wide open this year,” leaving the opportunity for promotion well within Ayr’s grasp.

A new season deserves a new kit and/or kaboodle, which we believe describes at least some aspect of kaboodiful model Ellis Cooper (pictured above, in triplicate), whom Ayre claims to have personally recruited to model the new kit. Mind you, we understand that the jerseys worn by Ayr players and their fans may not be this, er, clingy. Mon the Ayr!

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