BUSINESS

Paddy Power Extends its Contract With Callcredit

TAGs: bookmakers, Callcredit Information Group, contract, Lee Davy, Paddy Power

Paddy Power extends its contract with Callcredit, for a further two-years, as the Irish bookmaker continues to make life easier for its customers.

Paddy Power Extends its Contract With CallcreditWhen opening a new online gambling account there is nothing as annoying as having to scan several forms of identification and then send it to the company via e-mail.

It’s done in the name of security and yet I don’t actually find sending my passport, utility bills and driving license over my e-mail very secure at all.

Fortunately, Paddy Power is only too aware of this inconvenience, and has made registration documentation free thanks to their partnership with the Callcredit Information Group.

The pair have just shook hands on a contract extension that will see Callcredit continue to supply the Irish funsters with their CallValidate toolkit, aimed at ensuring Paddy Power customers are who they say they are.

Not only does the arrangement help the customer get from A to B that much quicker, but it also trims costs from the Paddy Power operating expenditure budgets with reduce administration costs.

Andy Ryan, Customer Security Manager, Paddy Power commented “Paddy Power is delighted to extend its partnership with Callcredit for another 2 years. To be honest it wasn’t a difficult decision. When you combine an effective and efficient technology solution for customer age and identify verification, a highly proactive and supportive account management team and a cost effective pricing model, it has all the ingredients for a successful partnership. By working collaboratively we have overcome challenges and obstacles, and enhanced the benefits of the products we utilize. We believe that the next 2 years will bring even greater benefits and we look forward to working with the Callcredit team.

Sadie Guymer, E-business Sales Manager, Callcredit echoed those sentiments when she said, “Our ID verification tools are the perfect solution for businesses, such as Paddy Power, who need to verify the ID of their customers quickly and efficiently both in the UK and internationally. We are thrilled to have the opportunity to continue working with Paddy Power for a further 2 years, building upon our existing relationship and continuing to support them in their future success.”

And there you have it – an article about Paddy Power with about as much controversy as a tin of paint.

Who would have thought it?

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