Everybody is angling to be a part of the proposed Japanese casino market and casino operators aren’t the only ones looking to grab a piece of the pie. Even Dynam Japan Holdings Co. is getting in on the act.
According to Reuters, the pachinko hall operator is currently in talks with a number of Asian casino operators about the possibility of building a casino in Japan. Dynam isn’t trying to pre-empt any announcements because Japanese lawmakers are still debating the bill that would legalize casino gambling. But company chairman Yoji Sato has made no secret of his plan to announce a partnership with an Asian operator as soon as the initial bill is passed.
Dynam Holdings’ announcement is the first time a pachinko operator has made a public proclamation of its interest to enter a casino market tipped to be one of the richest in the world but don’t be surprised if others follow suit.
Some of the biggest foreign casino operators have already expressed interest in securing casino licenses in Japan, particularly in the country’s metropolitan areas like Tokyo and Osaka. Dynam is taking a different approach, opting to secure regional markets outside of big cities. “I think the local area is better,” Sato said, as quoted by Reuters. “There you can run a stable operation targeting the mass market, with high-rollers accounting for about 10 to 20 percent of your business.” Seems like a reasonable plan for a company that knows the Japanese gambling market better than anybody else.