Mobile casino news as William Hill introduce their ‘Cash in my Bet’ feature to their mobile product; Cozy Games releases two more slot games on the Rank Group offering, and 32Red launch mobile product in Italy.
William Hill ‘Cash in my Bet’ Feature Now on Mobile
William Hill joined the ‘Cash in my Bet’ revolution back in December 2012 and it has since been a meteoric success. So with mobile sports betting appearing to be the tool of choice for the future, it comes as no surprise to learn that Hills have now added the exciting feature onto their mobile product.
William Hill Online’s head of mobile Juergen Reutter told Gaming Intelligence: “They can now decide to get a guaranteed return either in-play or as part of a multiple after some teams have already won,” he explained. “We are committed to giving our customers the opportunity to use all our products, anytime anywhere – Cash in my Bet on mobile devices is a big step towards this, particularly in a World Cup year.”
The ‘Cash in my Bet’ option is only available on the football markets, but there are whispers emanating from Hills Towers that tennis matches will soon join the foray.
The popularity of the ‘Cash in my Bet’ option was never better demonstrated than the FA Cup third round weekend when £2m was paid out to punters taking advantage of the option as their accumulators started off in fantastic fashion.
Cozy Games Team up with Rank Group
Games provider Cozy Games have snuggled up to Rank Group in a deal that will see two new Mobile HTML5 slot games added to their existing library.
Rubies & Sapphires and Queens of Legends are the latest games to join the Rank Group arsenal of fun. Rubies & Sapphires was made in collaboration with Sigma Games, and Queens of Legends with Lightning Box.
Commercial Director at Cozy Games, Rob Wheeler, stated: “I’m thrilled that we have been able to deliver these new games to Rank and we’re confident that our partnership will be strengthened further during 2014 as we continue to create and deliver more high quality games content for their players to enjoy.”
Simon Woolf, Director of Mobile at the Rank Group also chimed in to state: “We are pleased to be extending our working relationship with Cozy Games in taking their latest HTML5 games, including Rubies & Sapphires and Queen of Legends. It is going to be an exciting addition to our current portfolio and we can’t wait to get these games rolled out to our players.”
32Red Launch Italian Mobile Product
32Red plc. has followed up with the news that its Italian facing operation earned £1.3m in 2013 revenue, and has started the year with Gross Win up 10%, by launching a mobile version of its Italian-facing 32red.it site.
It was developed in collaboration with Microgaming and is optimized to work on both iOS and Android devices.
“It will be like owning a real pocket casino, where customers can enjoy the variety of games offered by 32Red at any time of the day, wherever they are,” said a 32Red spokesperson.