Evolution Gaming creates a bigger world for fans of the Grosvenor Casino Live Casino, and Betfair join forces with WCRS to create a 30-second rocket of an ad to spell out the virtues of their Live Casino offering.
In casino news, the UK casino operator Grosvenor Casino has extended its reach of beautiful looking Latvian female dealers by expanding its Live Casino environment courtesy of the Riga based Evolution Gaming.
The changes now mean that Grosvenor’s Live Casino environment is now twice the size, with customers able to enjoy four live tables containing Live Roulette, Blackjack, Blackjack Gold and Baccarat 24-hours a day.
Players will be able to build relationships with the new dealers as all of them will be dedicated to the Grosvenor contract, and will all speak in the native English tongue. Not that any of the players will unduly care about such trivialities as actual conversation.
The Grosvenor Live Casino tables are available on PC, Mac and iPad and at present only Live Roulette is available on iPhone and Android tablets and smartphones, but expect that to change in the near future. In fact, Grosvenor’s Live Dealer environment still has the capacity to become even bigger if there is a demand for the Latvian beauties.
Steve Salmon, Director of Digital Innovation at Grosvenor Casinos, said: “This is a fantastic new environment which brings our retail experience to life in the digital arena. With our heritage, experience and expertise in Table Gaming, it is a great opportunity to take these skills truly cross channel and provide our customers with the most authentic live casino experience. Our customers will be able to play across all our distribution channels sharing a joined up experience. Our environment looks absolutely stunning with dynamic backdrops created using large plasma screens that can display innovative and subtle lighting effects, branding and messaging.”
Salmon continued: “This gives us a massive crossover potential across all our channels of distribution, for example, with the opportunity for live promotions hosted in parallel in-club and online, and for a single loyalty system rewarding both in-club and online play.”
Svante Liljevall, COO at Evolution Gaming, added: “Working closely with Grosvenor Casinos we have not only created the excitement of its land-based casinos online – we have also created an innovative interconnection between the clubs and online. In particular, the use of native speaking English dealers in Grosvenor’s new Live Casino has strong appeal for customers who value the rich rapport that can build up between dealers and their regular players.”
The Grosvenor Casino upgrade comes just a fortnight after the news broke of the partnership between Evolution Gaming and the Spanish outfit Codere to bring the Live Dealer option to Latin America.
Betfair Live Casino Ad
Creative geniuses WCRS have teamed up with Betfair to create a pocket dynamo of an ad that will be shown on television screens across the UK.
The 30-second TV ad focuses on the promotion of the Betfair Live Casino, and plays out from the first person point of view as our clandestine hero is shown in a wide variety of comical situations proving that with a mobile device you are in contact with your live dealer anywhere in the world.
