Latest gambling industry dealmakers

TAGs: 888 Holdings, Aristocrat, Betsson, caesars interactive entertainment, nyx interactive, Olympic Entertainment, soaring eagle casino & resort, Spielo International, world series of poker

888-wsope-nyx-betsson-oeg-perform-spielo-aristocratUK online gambling operator 888 Holdings has struck a deal with Caesars Interactive Entertainment (CIE) to provide live streaming coverage of CIE’s World Series of Poker (WSOP) Europe and WSOP Asia-Pacific live tournament properties. Coverage of the events will be streamed online via, and 888 will also sponsor the traditional television broadcasts of both events. 888 has a deal to provide CIE with a US-facing online poker platform, although Caesars CEO Gary Loveman has indicated the company will ultimately switch to its own platform, which is being developed in conjunction with French operator Barrière Poker.

AIM-listed digital rights media outfit Perform has entered into a US-facing joint venture with American City Business Journals (ACBJ), whose 40 media properties include the Sporting News. The new operation, dubbed Perform Sporting News, will be based in New York and aims to provide advertisers with what Perform joint CEO Oliver Slipper promises will be “the best news, editorial, video and data content of professional and college sports to millions of sports fans in the US and Canada.” Perform will control 65% of the JV and is entitled to buy out ACBJ’s 35% stake at any time before 2017 for $65m, with the price rising to $75m before 2019 and $85m anytime thereafter.

Australian online/land-based game developer/solution supplier Aristocrat has agreed to provide an nLive free-play online casino site for Mount Pleasant, Michigan’s Soaring Eagle Casino & Resort. It’s the fourth such deal for Aristocrat, whose previous nLive clients include the Maryland Live! casino. Aristocrat already provides the Soaring Eagle with its Oasis 360 casino management system, which is fully compatible with the nLive turnkey online solution. Aristocrat originally offered the nLive system via a partnership with GameAccount Network, but assumed full ownership of the system in November.

Malta-licensed online betting outfit Betsson has expanded its content deal with Stockholm-based gaming systems supplier NYX Interactive. The deal will allow Betsson Malta to offer its customers a sample of casino games from the NYX Open Gaming System (OGS), including HTML5 and Flash games from NextGen Gaming and Sheriff Gaming, for both web and mobile.

GTECH offshoot Spielo International has inked a deal to supply Eastern European casino operator Olympic Entertainment Group (OEG) with over 100 gaming machines in OEG properties in Estonia, Latvia, Lithuania, Poland and Slovakia. The deal includes new multi-game machines that offer 10 varieties of gaming product, plus the new episodic gaming progressive link title Egyptian Gold.


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