Amaya gets Playboy; Paddy gets NetEnt and IGT content; Microgaming celebrates early Xmas; SHFL Entertainment receives AGCC licence

news in brief may 2Canadian firm Amaya Gaming Group went one better by signing a worldwide licensing agreement with Playboy enterprises. It will see the two working on  developing a number of online gaming initiatives resulting in the roll out of Playboy branded poker and lottery products across certain markets the world over. David Baazov, CEO of Amaya added: “This is a giant global brand for Amaya to partner with online. We are extremely pleased that Playboy has chosen Amaya to help with their online strategy for both poker and lottery.”

Irish bookie Paddy Power has signed online content deals with Net Entertainment and International Game Technology (IGT). The former covers both browser-based and mobile gaming. It gives the bookie access to all of Net Ent’s best games and they’ll appear on The IGT deal is for mobile games and they become the first OpenBet customer to integrate IGT’s remote gaming server (RGS) casino for mobile platform. The new games include Da Vinci Diamonds, Cats, Wolf Run and Elvis A Little More Action, and will be available at and the company’s Roller Casino mobile brand.

Microgaming has given their customers an early Christmas present with the release of three new HTML5 games. Burning Desire, Adventure Palace and Deck The Halls are all slot games and take the amount of HTML5 games on the company’s Microgaming Go brand to 19.

Gaming supplier SHFL Entertainment has been handed an unlimited category 2 egaming licence by the Alderney Gambling Control Commission (AGCC). The company, formerly known as Shuffle Master, hope the new licence will help them to provide its proprietary tables games to online gaming firms in regulated countries in Europe and other parts of the world.