International Game Technology’s DoubleDown Casino has signed on with 15 more casinos to provide them with a free-play social gaming solution. IGT’s latest deal takes the number of deals to 24 that DoubleDown has signed with land-based casinos since the back-end of August.
“IGT is providing a unique and highly desired service to the casino community, with continuous innovation and proven results in the social gaming arena,” said Robert Melendres, IGT executive vice president of Emerging Businesses. “The DoubleDown Casino is providing casinos with a solution that they can utilize today, having been made available to encourage and incent players to return to the casinos for even more exciting game play.”
The partnerships have been signed with venues in California, Colorado, Louisiana, Oklahoma, Florida, Minnesota, South Dakota and Virginia with no names yet given for which casinos they’ve actually signed on with themselves. The offering includes a number of IGT’s top land-based games such as Cleopatra and Da Vinci Diamonds and a new bingo game with the products available through casinos’ individual websites.
IGT forked out an unprecedented $500million to purchase DoubleDown Casino earlier this year and there has been fierce criticism at the over exorbitant price being paid. Patti Hart, the company’s CEO, has spent the time since reshuffle various senior members of staff and stating that DoubleDown could be “the best investment” the firm has ever made. Since buying the social gaming outfit they’ve also decided to abandon their purchase of the Entraction Network. It means more focus on DoubleDown and with the social gambling market still in its early stages the doom-mongerers will be around for a while yet.
