17th JULY 2012 (LONDON, UK) – iGaming Business, the leading provider of information for the online gambling industry, announces a new Business Intelligence report addressing the the growing importance and operational impact of Social Media in the online gambling industry. A free executive summary of this report, titled “iGaming Social Media Marketing & Strategies: Effective Implementation & Measurement”, can be ordered on www.iGamingBusiness.com under the ‘Research’ tab.
Being competitive in today’s global economy hinges on the ability to interact with consumers online. Companies in the iGaming industry, are approaching the entire area in dramatically different ways. Some are actively pursuing social strategies (with varying degrees of success), while others are approaching the concept passively and reluctantly. As such iGaming Business commissioned a report to look at the state of affairs within the industry and provide clear guidelines for companies to do social well.
“Social media didn’t invent the ability for customers to share their opinions and liaise with their preferred brands, but it did amplify it.” explains Aideen Shortt, author of the report and respected authority within the iGaming community. “As a result, user networks are fundamentally changing how companies do business. Relationship lines are blurring, engagement is critical and traditional operational and marketing practices are no longer sufficient. The landscape has evolved and to be successful companies need to evolve with it. This report will help executives understand the “new world order” and create an effective and successful social media strategy across their entire organisation.”
Aideen Shortt is a veteran in the gambling industry having been involved in a range of senior roles since the outset of online betting and gaming over 12 years ago. Her experience includes both operator and supplier side and she is an expert in key areas including mobile gambling, social media and payments, and is active participant and speaker at industry events with an extensive network of contacts.
To order a free summary of the report (or to buy a copy) email [email protected].
For Press Queries contact:
Marit von Stedingk
+44 (0) 207 954 3417
About iGaming Business http://www.igamingbusiness.com
iGaming Business has been involved in the iGaming sector for over 9 years. They specialize in publishing and providing high level information to the iGaming sector through magazines, events, websites and intelligent reports. With over 16,000 affiliates, operators and vendors regularly reading our information off-line and 75,000 online, iGaming Business is the biggest publishing company within the sector. Please visit www.iGamingBusiness.com for further information.
About the Report:
Price for ‘iGaming Social Media Marketing & Strategies: Effective Implementation & Measurement’ start from £795+VAT for a single user licence PDF. Summary of content includes: Trends and Predictions for Social Media – A breakdown of the major social networks and their impact – How to do Social Media Marketing – Content Generation & Engagement – Social Media Across All Corporate Verticals – Measuring Social Media – Mobile Platforms – Social Games – CRM Software Systems – Social Payments – Legal & Operational Considerations in Social Media – iGaming Case Studies; Best Practice, Successes & Failures.