BUSINESS

IGT and Double Down new social slot; Lads taking IGT games; KMi appoints director; 32Red veteran packs bags

TAGs: 32Red, American Idol, DoubleDown Casino, IGT, kmigaming, Ladbrokes

igt lads kmigaming 32redInternational Game Technology and Double Down Interactive’s agreement has spawned a new social free-to-play slot thanks to the gaming industry’s latest three-way. Jumping into bed with Fremantle Media means they can offer an American Idol free-to-play social slot to all Facebook customers. The game features all 24 contestants in the current season and updates on a weekly basis according to which “singers” are eliminated from the process. “American Idol Social Slots players will enjoy a dynamic entertainment experience, four unique bonus games and an ability to customize the slot reels to feature images of their favorite Idol contestants,” said Greg Enell, vice president of Double Down Interactive. “Social gamers and Idol fans alike will love the contestant countdown, full-color photos, and music player embedded in the game.”

Ladbrokes has also signed a deal with IGT to utilize the suppliers’ stable of online products. eGR reports the Lads will integrate IGT’s remote gaming server, which will mean that Ladbrokes customers can access 100 casino and slot games. It will also give Ladbrokes.com at least 30 new games before the year’s out with the hope they can remedy last year’s decline in online net gaming revenue.

KMiGaming has hired James McMaster as its new business director. McMaster comes to KMi after managing the Bodog Brand affiliate program for Betting Partners and has led a respected career in the iGaming industry. Keith McDonnell, CEO KMi, added that he was “delighted to be able to offer our clients the benefits of his expertise and ensure our business can continue its growth without compromising quality”.

32Red IT director Graham Campbell has decided to call it a day after serving the firm for 10 years. He’s been with the company from its outset after first working at Ladbrokes and as such has had a distinguished career in the gambling industry. For this reason if he wants a job it’s unlikely he’ll be without one for long.

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