Playtech has signed a memorandum of understanding that will see the firm buy €95 million worth of assets from controlling shareholder Teddy Sagi. The move involved “social gaming assets” and is part of a longer-term view to float the company on London’s Stock Exchange, instead of the Alternative Investment Market (AIM). For €95 million Playtech acquires cross platform-supply capabilities for poker, casino, rummy and bingo, including the ability to offer virtual currency like Facebook credits. Sagi will reportedly keep an 80% share of the company and certain usage rights of B2C assets. The deal represents a slightly different direction for the firm and confirms the increasing importance the social gaming industry holds for many firms.
The firm has agreed to buy or rent a new office worth £10.5 million from Gaming Technology Solutions and you’ve guessed it right – Sagi is a shareholder in the firm. Playtech is also bringing forward to final payment for PT Turnkey Services (PTTS) – another Sagi company – in exchange for a €4.2 million discount on the €140 million price they paid. The outstanding balance of €76 million will be paid by Worldwide Online Enterprises Ltd.
Income Access has announced that St Endellion’s new affiliate program will run using their software. Kaffiliation will feature Sklots brand slots and skill games with new affiliates signing up to the Sklots.com affiliate programme receiving up to 40 percent revenue share lifetime commission with £20 CPA for the first three months. “Innovation and reliability are two core values that Income Access emphasizes, and we are very pleased to be working with St Endellion and their inaugural Sklots.com brand,” said Nicky Senyard, CEO Income Access. “Our experience in the industry has given us a unique perspective of being aware of what affiliates are looking for, and we know that St Endellion’s position as an innovator as well as being responsive to the needs of affiliates will set the program up for success.”
Bodog are restructuring their business in the UK. A Bodog spokesperson said: “In the UK we have undertaken a long period of market analysis and we are now starting to adapt our product to fall in line with those findings. We feel we now have a better understanding of what the UK customer wants and the focus now is on re-structuring our business to be better placed to put that information into practice.”