BUSINESS

Shuffle Master and OpenBet to deliver content to Canadian lotteries

TAGs: Internet license agreement, openvet, PaddyPower, Shuffle Master, William Hill

openbet and shuffle master Global gaming supplier, Shuffle Master and gaming and betting solutions provider, OpenBet have struck a deal and announced their entry into an Internet License Agreement, which will deliver content to Canadian lotteries.

Under the agreement, OpenBet – whose products are used by William Hill and Paddy Power – will be able to provide online games based on some of Shuffle Master’s proprietary table games to Canada’s legalised online gaming sites. This will include: Loto-Québec and the British Columbia Lottery Corporation.

Chief Executive Officer of Shuffle Master, Gavin Isaacs, said: “Given the growing popularity of online gaming in Canada, offering our popular brands to this key market through OpenBet’s platform is a natural next step for Shuffle Master and part of our strategy to leverage our intellectual property online.

“This agreement provides us with an exciting distribution channel for our specialty games and is further affirmation of our belief that this will be an important segment for our Company. We are very pleased that we are going to be working with OpenBet.”

Under the agreement with Shuffle Master, OpenBet will also be offering licensed games based on Shuffle Master’s popular Three Card Poker game, as well as Casino War and its Fortune Pai Gow Poker side bet.

OpenBet’s Commercial Partner Manager, Max Francis, said: “The agreement with Shuffle Master allows us to deliver even more content to the Canadian lottery market as their enabling technology platform and e-casino provider.

“OpenBet partners with the market’s top suppliers to ensure that it gives customers the very best offering. It has worked closely with the Canadian Lotteries to deliver successful legalised online gaming sites and it is great to be able to offer them more premium content.”

Are you a Canadian citizen who will be affected by this move? If so, does it ignite a flame of excitement in your igaming rib-cage?

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