BUSINESS

OpenBet expands branded games

TAGs: Inspired Gaming, openbet

openbetlogoOnline gaming platform provider OpenBet has announced a string of deals to develop branded online games in partnership with the likes of Inspired Gaming Group, ALL3MEDIA International, Endemol Games UK, MX Gaming and Games Marketing.

Together with Inspired Gaming Group, OpenBet will develop a number of land-based games for the online platform including: Treasure Island, which is a leading game in the UK and Italian land-based markets and will be the first game from the partnership to be made available online and in multiple languages and currencies.

Meanwhile, OpenBet together with its games developer subsidiary Electracade, has entered into an exclusive rights partnership with ALL3MEDIA International to develop a slot game based on The Cube, the popular ITV game show produced by Objective Productions.

The company will also develop a new slot game based on American wrestler Hulk Hogan following a deal with Endemol Games UK, which will be distributed via the OpenBet Casino/Fixed Odds Games server.

In addition, OpenBet has signed an agreement with MX Gaming for further branded slot content to be released over the next few months.

OpenBet CEO David Loveday said: “We have come a long way in the last 15 years and we are very proud of the business we have become and the company we keep…From the very start, OpenBet had a clear vision of what it wanted to achieve and how it would go about getting there….Today, we are a leading provider of software and services to the legal gaming and betting business, with a reputation for delivering robust and innovative solutions while vehemently ensuring jurisdictional compliance.”

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