Inspired entering China with pals

TAGs: China, Inspired Gaming, Ladbrokes

Inspired China dealInspired Gaming Group has crossed the Eastern frontier by launching China’s first virtual sports offering. The games will be launched through a joint venture between both Ladbrokes and AGTech Holdings Ltd. The “Lucky Racing” game will be delivered via the National Sports Lottery platform and is a rapid-draw fixed-odds game. Players bet on a 12 car two-lap race that takes place round an oval track with the result decided by a random number generator.

Steve Rogers, MD for virtual sports at Inspired, commented, “The launch of Lucky Racing is an extremely important milestone for Inspired in China and we’re excited to be exploring a new territory with Ladbrokes and AGTech. We will be looking to develop new content tailored specifically to the Chinese customer and remain committed to providing the most diverse range of sports at the highest quality in all of the 22 countries we currently serve.”

The game is supported by an OpenBet developed bet management system and comes after China’s lottery regulator (Ministry of Finance of the PRC) approved the game earlier this year. After being launched in a small number of shops back in June, the product will now be rolled out to 1,000 shops in Hunan province.

As we have said all along here at, the gambling industry’s biggest growth area right now is Asia. China is the biggest country and economy in the continent meaning that this deal should bear considerable rewards for everyone involved.

That’s even if virtual sports to real-life sports are what masturbation is to sex. We don’t have to connect the dots do we?


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