BUSINESS

Inspired hopes for game, set and match

TAGs: Inspired Gaming Group, virtual sports

Virtual tennis on grassInspired Gaming Group is hoping to claim a sizeable chunk of the virtual sports market with tennis, the latest sport to be subject of their virtual makeover. With a press release entitled “INSPIRED SERVES ANOTHER ACE WITH LAUNCH OF VIRTUAL TENNIS”, what can be bad apart from the strong stench of cheddar emanating from their PR department?

Tennis enters the Inspired stable alongside horse racing, football, motor racing and cycling, which are all widely available all over the internet on various sites. To develop what, on the face of it, looks like an impressive product, the team used motion capture techniques pioneered by those in the TV and film industries. The 12-month process included the filming of two top British tennis players. Our only problem there is who else apart from Andy Murray even plays tennis for Britain?

Having watched the demonstration video, it’s definitely more Maria Sharapova then Amelie Mauresmo. Not quite on the level of a Kournikova yet though.

The product has been developed to even include an in-run betting option that lends even more excitement to the virtual proceedings. Live betting was previously unavailable in virtual sports and Inspired’s tennis effort give you the chance to try this out. From all the promotional material sent out there’s one key thing missing – scantily clad female tennis players.

As the press release started with one, we thought it only right to say that Inspired will be hoping that its game, set and match for their chances in the virtual sports market. On this reckoning it could be championship point for the company. Is that enough cheese?

Virtual tennis clay

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