BUSINESS

William Hill team up with Racing UK to offer new bet-to-view service through mobile app

TAGs: bet-to-view, horseracing, racing uk, William Hill

Racing UK AppWilliam Hill’s online marketing staff may have walked out in a huff, but that hasn’t stopped it teaming up with Racing UK to offer a new service through a mobile app.

The service now offers live horseracing via a new bet-to-view service through the Racing UK app. Anyone using it who places a minimum £2 bet with William Hill can watch live racing from the broadcaster’s 30 tracks, which include Cheltenham, Aintree, Newbury, Kempton, Goodwood, Newmarket, Epsom, Sandown and York.

Racing UK’s Director of Business Development Simon Brydon said: “The Racing UK App is fast becoming the one-stop shop for any racing fan, and the latest version is testament to that. Users can now browse racecards, study form and statistics, activate the Predictor, place a bet through our partner William Hill and then watch the race unfold – all through the Racing UK App.

“There is now no excuse to miss the live racing, as aside from bet-to-view, you can upgrade to a subscription to watch high quality video on wireless or 3G networks for every Racing UK meeting.”

That’s right, Simon says there’s no excuse to not download the app, which according to Racing UK has been downloaded 100,000 times and now serves over seven million page impressions per month.

In a press release, William Hill and Racing UK told us the app features fast-loading racecards and results for all British and Irish tracks. As well as comprehensive racecourse information, statistics, blogs, the latest news, Racing UK’s big-race video archive and a “unique Predictor tool for unearthly winners”. We’re not exactly sure what they mean by “unearthly” – but nevertheless – we like the sound of a “predictor tool”!

Fiona Stevenson, Head of Mobile Marketing, William Hill, said: “Racing fans can now watch races from the UK’s best racecourses whilst betting directly with the UK’s best bookmaker, with the benefit of form and data, and all while on the move.”

If you already have the app, you can upgrade now if you’d like to watch live Racing UK streaming on both 3G and wireless networks.

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