Intralot is reaching ever further into South America with the launch of a number of new instant games. Peru is the latest country to benefit with two nationally famous actresses helping to kick-start the campaign. Mayra Couto and Magdyel Ugaz are the new faces of the instant lotteries entitled “Rapitnikas.” Sandra Merino, Marketing Manager of Business Unit of Intralot Lottery, commented, “Magdyel has charisma and big influence on our target group. A new edition of the game with her image will allow us to get closer to our consumers. The public itself was the one that asked us to launch a second edition.”
Magdyel has been here before and the success of “RapiMagdyel” last year will be something they want to replicate. “RapiMayra” will also attempt to contribute to this along with “RapiChica.” Merino added, “Mayra is our new face; we focus on attractive and appealing personalities because we are sure that these will please our customers”.
Latin America is continuing to show that it’s one of the markets where extensive growth is taking place in both land based and online gaming.
International Game Technology (IGT) is edging closer by the day to completing the acquisition of Swedish firm Entraction. IGT now controls 97.6% of the company’s shares and 98.2% of the votes. IGT has also decided not to extent the acceptance period it’s offering shareholders in Entraction. That represented a cash offer of SEK 67.56 per share.
Playtech has also been busy of late and today confirmed that it’s undertaking the first phase of its share buyback meant to shield long-term investors. They have now bought back 100,000 shares representing just above 4% of the company’s issued shares.