Paddy Power is the latest company to benefit from International Game Technology’s extensive catalogue of mobile games. The agreement includes six of the company’s mobile games and will be available to customers who possess Paddy’s app on iPad, iPhone, iPod Touch and Android.
Gideon Bierer, IGT Executive Vice President of Interactive, commented, “Adding IGT’s leading titles to its existing games mix will help Paddy Power fully maximize its burgeoning mobile platform. This popular assortment of games will also allow the company to continue growing its mobile gaming business.”
Initially Paddy customers will be able to benefit from Rainbow Riches Pot of Gold, Monopoly Multiplier, Cleopatra, Wipeout, 20+ Blackjack and Jacks or Better video poker.
Mike Phelan, business development manager, Paddy Power Games, added, “An increasing proportion of our customers are transacting via mobile games. Improving our mobile games portfolio at paddypowergames.com is necessary for us to continue to build on this trend and keep up with increasingly sophisticated consumer demands.”
Paddy Power’s mobile growth hit almost 300% during the first part of 2011 and it’s currently forging a path in this sector that will see their company growing even faster.
William Hill, meanwhile, has announced the millionth bet was made over the weekend with a man North of the border taking home a £1,000 free bet. Derek Aitken from Aberdeen was one of the thousand to put a wager on and will be able to lump the whole lot on Scotland winning a World Cup qualifying game.
“I’m over the moon. The Racing Post app is very easy to use and the William Hill betting is very handy. I had a few bets at Royal Ascot, but wasn’t too lucky. Normally I follow a few jockeys and trainers – so I’ll probably put the free bet towards that”.
William Hill had previously announced on Friday that the bet would likely be cast on Saturday. Unfortunately everyone was still too hungover from the Special Brew-fuelled party to respond.
