BUSINESS

Jadestone deal with Microgame; Playtech’s Virtue Fusion announces new retention measures

TAGs: Jadestone, Microgame, Playtech, Virtue Fusion

jadestone-microgame-playtech-virtue-fusionSwedish online game developer Jadestone has today signalled their intentions for the future after signing a contract with Microgame.

The deal, which will see the Swedish company operate in the Italian market, runs for two-years and covers Casino and Skill Gaming.

“Jadestone is not only an innovative casino supplier, but also stack up a deck of Italian card games that look and play great. Their approach helps us deliver the flexibility that is the hallmark of Microgame,” said Fabrizio D’Aloia, President and CEO of Microgame.

The contract will see Jadestone’s portfolio being used across Microgame’s Italian B2B partners of which there are currently 60.

“We only want Aces on our hand in Italy, and Microgame is definitely one of them. Who better to work with on the booming Italian market if not the market leader? Our games and technologies together with Microgame’s large partner network is an ideal combination to take advantage of all the new opportunities at hand,” commented CEO at Jadestone Robert Henrysson.

It’s so far no known whether Jadestone’s new Italian offices are going to be all decked out in Jade colored IKEA furniture complete with wallpaper made of real pizza but that would be quite something.

In the bingo world there aren’t many that compare to Playtech’s Virtue Fusion and they’ve announced enhancements to their existing customer retention system.

A flexible loyalty points system will allow licensees to encourage play on their sites in exchange for rewards, whereas the newly developed free tickets facility will allow players to receive free entry to games in the hope that it brings new custom.

Bob McCulloch, Virtue Fusion’s Chief Executive, said: “Customer retention strategies are key to an operator’s success and the new tools developed by Virtue Fusion will continue to ensure loyalty among players on our worldwide network. These unique products will provide a significant business advantage to our operators and players will enjoy a real point of difference on their platforms. I’m sure that they will prove to be a very powerful combination alongside our market-leading online bingo games.”

Wagering requirements have also been added to the extended system of bonuses allowing those who put more on to gain more attractive rewards.

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