Ever since the roaring trade in canny Swedish-flag branded Viking skull helmets dissipated, Betsson has been about as active as anyone in the online gaming industry in terms of diversifying into new markets.
Today the Swedish company has released figures for Q4, which show that they’ve achieved their highest-ever quarterly revenue figures. The fourth quarter saw revenues reach SEK484.3m (£46.4m) an increase of 26% on 2009’s figure of SEK382.9m.
Betsson will be sending the praise over to the sports book department, where sport turnover was more than doubled and gross turnover in live betting rose by a staggering 393%. Get those guys a beer!
CEO Pontus Lindwall said: “Today Betsson offers one of the world’s best sportsbooks, and this is something players in the Nordic region, as well as in other regions, have become aware of and Betsson can, therefore, report growth of 78% in sportsbook for the full year 2010,” commented CEO Pontus Lindwall.
Their latest strategy has seen them expand their operations into the highly profitable Italian market through a joint venture with G.Matica. In addition, they’ve entered agreements that have seen them set up a software development company in India and also tentative moves into China.