Swedish gaming operator Betsson is no stranger to striking up a deal or 20 with any company that might further their world reach. Only recently they made in-roads into the highly lucrative Italian market and with Asia expected to see huge growth this year it’s only logical that somewhere in that continent was next, right? Correct!
The country in which they’ve decided to conduct their latest growth drive is China, as they today announced the establishment of a business relationship with a local company.
The Chinese company, which isn’t named in the release by Betsson, has set up a joint venture in the sports lottery related industry with a Chinese state owned company.
“It is an important part of our strategy to be present through our B2B-unit in the world’s major markets,” says Pontus Lindwall, CEO of Betsson. “Betsson has invested in Asia for more than three years since we believe that the Asian markets have a great potential in the long term. I believe that this JV will provide a solid platform for us in China and I am very excited over this opportunity”.
Having the largest internet population in the world means that any growth for the iGaming industry in this part of the world will be very rewarding for anyone that decides to take the plunge, something that we’ve been telling people for quite some time here on the tablog.
Betsson did add that they couldn’t estimate when the joint venture will start to generate revenues, but it’s likely that when lottery reseller licenses are issued the revenues will be almost immediate.