BUSINESS

App news: bwin poker in App store; William Hill updates Android offering

TAGs: android, app, Apple, Bwin, racing post, William Hill

app-newsbwin has recently learned that they have to disclose a lot more than they wanted to about their business dealings ahead of the gambling industry mega-merger with PartyGaming. The merger hasn’t meant that they have to abandon any of the plans they currently have for growth – far from it.

Today marks the full release of their real money poker app for the iPhone, the first to be available through Apple’s App Store. It will allow users to choose between playing for money and playing for free and will feature the ever-popular Texas hold’em variation of poker.

“Thanks to the bwin iPhone poker app, our customers can, for the first time ever, show what they’ve got in the world’s biggest poker network via the popular iPhone platform,” explains Berthold Kao, in charge of Product Management RNG & Mobile at bwin.

Over the next few weeks we’ll also start to see the disconnect between what they’re saying in public against what the actual merger documents actually say.

William Hill Online is another company putting weight behind a push into the mobile sector and has released a new version of their App with rival operating system, Android.

The new App is quicker than the old version and will still allow customers to place bets and manage their William Hill sports book account. Hills also announced the launch of an Android version of their popular horseracing App, in association with Racing Post. 200,000 customers snapped it up on the iPhone and they will hope the Android version is just as successful.

“Our new optimised Android app’s are big additions to our mobile offering,” said Michael Byrne, Head of Mobile at William Hill Online, “Some of our competitors have rushed to embrace iPhone, but have neglected the many customers who have embraced Android. This new app opens up our mobile sportsbook to a growing customer base and gives them a experience as good as any.”

“Our recent product enhancements have driven strong growth over the last few months, and the response from our customer base has been very positive. In 2010, we experienced an 800% increase in bets, 828% increase in turnover, and a 900% rise in unique users.”

They certainly can’t be accused of having a slow news day over at William Hill.

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