Seems like today really is the day for fresh starts… Presumably because their existing name too often reminded people of flatulent frat boys, Mangas Gaming is changing its name to BetClic Everest Group. Mangas president Nicolas Beraud claims that the new identity reflected the weakness of the old name, er, the strength of its two flagship brands: sports betting shop BetClic and the Everest Poker room. Of course, we can’t help but note that the new entity’s acronym is now BEG, but perhaps that’s just further proof of how the company plans to acquire new customers, which Beraud says are ‘the heart of our future strategy development.’
On the land-based gaming front, Harrah’s Entertainment Inc has finally pulled the trigger on rebranding itself as Caesars Entertainment Corp. One can only assume that the timing of this announcement was likely scheduled well before the company’s IPO plans fell flat on their face. Still, nothing better to make people forget about a horrendous business setback than a puff of smoke, and voilà, plausible deniability. “IPO? Who, us? Naw, man… You’re thinking of some other losers…” Shrewd.
Finally, breaking news that Calvin Ayre has changed his name to ‘Boss’. Henceforth, all gaming industry personnel shall kindly address him as such at all public functions.