Bet365 has made it five months at the top of the Oddschecker top 10, again beating Betfair into second place ahead of the new Premier League season. The lead was 2.9%, unchanged from last month, but Betfair did take more betting slips during the World Cup than anyone else. It should, then, be interesting when the season gets underway to see if Betfair can steal a bit of that juicy percentage away from the Bet365 lads. Just play fair boys, or you could have Paddy Power on nipping at your heels. Read more.