Despite those dreadful adverts with Ray Winstone, Bet365 has pulled away from main rival Betfair at the top of the Oddschecker Top 10. Last month Bet365, which attributes its success to competitive pricing at big race meetings – well it can’t be the adverts, you can actually see him reading the autocue for fuck’s sake – increased its market share to 14.9% from 14.5% in April, while Betfair remained in second place on 13% with Ladbrokes third with 10.3%. Imagine how well they’d have done with a decent ad campaign. Read more.
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