Acculturation the key to cracking the Latin American market

Some industry analysts are touting Latin and South America as the next big nuts to crack. But having success in these markets (and with ex-pat Hispanics in America and beyond) will take more than simply translating Anglo-European marketing material into Spanish. The key to success is something called ‘acculturation’ and it has parallels with the Latin American immigrant experience. Only this time, we’re the strangers in a strange land. Read more.