The Latin American (LatAm) gaming market is receiving a considerable amount of attention. It ranks only behind Europe in terms of the quickness with which all forms of gambling are being implemented, beating out the US, where many states continue to shuffle their feet toward legalized gaming operations. With the amount of interest being directed toward LatAm, there’s no shortage of deals taking place, and the latest comes through a new agreement between iGaming content supplier Pragmatic Play and LatamWin, a software solutions company with a focus on Central and South America.
Going forward, Pragmatic Play will see its complete line of online slots integrated into LatamWin’s ANDES SYSTEM gaming platform. It’s a huge coup for Pragmatic Play, which will be able to substantially increase its footprint across the region. LatamWin is already in Argentina and Chile, and is now working on expansion into Mexico and Brazil. Pragmatic Play CCO Melissa Summerfield explains in a press release, “We are very pleased to see our videoslots go live with LatamWin’s casino platform, ANDES SYSTEM. We are always looking at ways to expand our footprint in markets across the globe and LatamWin seem to be a perfect match for us and we look forward to a long and exciting partnership together.”
Pragmatic Play is constantly innovating in the online gaming space. It reportedly develops as many as four new online slot games each month and all of its solutions are available through a single API. It also has a hand in Live Casino and bingo operations, and introduced Auto-Roulette, a Live Casino offering, last week. The game is live-streamed from the company’s studio in Bucharest and includes new features it says will enhance the user experience. Auto-Roulette is available for desktop and portable devices, and includes a 3D interface so players can “truly immerse” themselves in the action.
In addition, Pragmatic Play’s Live Casino John Hunter series of slot machines has now added its fourth installment, John Hunter and the Book of Tut. In a separate press release, Summerfield explained, “We are delighted to launch our latest John Hunter title, this time as he searches for King Tut’s treasure. The John Hunter series has been incredibly well received by fans across the globe and we are very excited to continue his adventures as he guides players to unimaginable riches.”
LatamWin CEO Wilfred Adelsdofer Velasco is excited about the new partnership and sees it as a great opportunity for the company. He explains, “Pragmatic Play has an impressive reputation for providing immersive gaming experiences, so we are very excited that we can integrate their slot portfolio. We look forward to offering their products to our customers and having a fruitful partnership as we grow.”
