Question of the day – Who should Tweet?

March 12, 2011
8 Comments

CalvinAyre.com asks you which is more powerful? Tweets from a brand or tweets from the personal account of the face of the company? Submit your question and we may use it in an upcoming episode of Question of the Day.

 
Question of the day – Who should Tweet? Video

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Tags: Question of the day, Social Media, Twitter, Video
Views and opinions expressed are those of the Author and do not necessarily reflect those of CalvinAyre.com
  • kate

    i think if the CEO is extremely popular, then the tweets should be under his name because people can identify more with a person than a brand. but if the brand is more popular than the CEO, then it's better to just go with the company name

  • fred

    It really depends on what your target market is. A company's twitter account is used by numerous industries to promote its products, updates, and more often the BRAND (for it to be merely a household name). CEO name? naaaaaaaah, unless your with the same caliber as Bill Gates, Steve Jobs, Mark Zuckerberg and the likes ;-)

  • Willy

    Definitely, the CEO – Twitter is for people, Twitter Followers follow people. People look for something they can relate to, & a real person is that something.

  • http://www.facebook.com/rebeccaliggero Rebecca Liggero

    I would almost never follow the tweets of a brand name unless its a brand that tweets only when there is an amazing sale going on and I love that product and live where it is sold, or something like that- they would have to be very targeted. However, if a company decides to tweet using the CEO's name, the tweets obviously need to be “real” and “personal” as opposed to just spouting off links or promotional messages that an employee is tweeting under the CEOs name.

  • http://calvinayre.com Bill

    Here's something we wrote a little while ago on the topic.

    http://calvinayre.com/2011/01/…

  • Stephen

    impossible answer really. If you are ladbrokes, who really knows Richard Glynn, if Betfred or Victors, their brands are based around the boss like Calvin.

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