Partnership underlines Playtech’s position as partner of choice for leading regulated operators
London, August 1 2019 – Playtech, the world’s leading gambling technology company, today announces that it has signed a long term partnership with CasinoSolverde.pt, a leading Portuguese Casino operator.
Playtech’s award winning IMS player management platform will become the core platform used by CasinoSolverde.pt. This will allow Solverde Online Casino to launch a tailored suite of Playtech’s innovative, high-performing games combined with a variety of industry leading data driven tools and capabilities. CasinoSolverde.pt is the Portuguese online operator that offers the wider variety of casino games and promotions for its customers, now with an enhanced experience.
Solverde is the latest major European operator to partner with Playtech, reinforcing its role as the technology provider of choice in regulated and newly regulated markets. The deal builds on Playtech’s recent partnerships with Gauselmann’s Merkur and RETAbet in Spain and its partnership with Swiss Casino in Switzerland. It also follows Playtech’s entry into the regulated Swedish market earlier this year, and its launch of the first regulated casino in Poland at the end of 2018.
Playtech will provide CasinoSolverde.pt with its industry leading Casino offering, delivering a full-service data driven casino eco-system. Playtech’s front-end portal framework will allow CasinoSolverde.pt to integrate and personalise content, tightly integrated into IMS it delivers an unparalleled experience for operators and their players. While Playtech’s open platform will allow CasinoSolverde.pt to benefit from greatly simplified integration of third-party content. Moreover, alongside innovative, award winning content Playtech’s platform delivers a real-time engagement toolset, allowing operators to engage intelligently with their players to increase brand loyalty.
Shimon Akad, COO, Playtech, said: “Solverde has been one of the foremost names in the Portuguese casino landscape. We are extremely proud to announce that Solverde has chosen Playtech as its technology partner in order to continue its leading position in the Portuguese market.
“We are pleased to see Playtech’s technology continuing to serve as the infrastructure of choice in competitive and complex regulated markets. This deal highlights the continued strength of our data driven platform to offer integrated solutions to operators and we hope to announce further successes in regulated markets soon”.
Manuel Silva Carvalho, Board Member at Solverde, added: “This is an exciting moment for CasinoSolverde.pt as we further develop the casino experience we offer to our customers. We are pleased to partner with Playtech to bring its industry leading casino offering to the Portuguese audience and are confident it will be a driver of growth for both our businesses in Portugal. We look forward to developing our industry leading casino with our new partner.”
CasinoSolverde.pt, launched in 2017, is the newest casino of the Solverde Group that also explores five landbased casinos and 4 hotels in Portugal. The brand and its values are recognised and trusted by players from all over the country and accross borders, used to a premium service at Solverde. With this partnership, the online casino has even more resources to take that personalised service to a new level.
About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
